Bulletin to ThinkTech Hosts - Week of July 24, 2022

Dear ThinkTech Hosts:

Host Bulletin, Week of July 24, 2022

Live to Playlist

Thanks for making our transition to the Live to Playlist system a big success! With this system, we will improve production values and provide more punctual starting times. And now it's easier to see yourself on the air - just watch your episode when it premieres the next day. This will help you review and improve your style. Note also that with LTP you should avoid referencing the day or date during your show, because the episode is aired the following day.

Contact Info

If you want viewers to be able to contact you after a show, we can display your email address and/or phone number on screen. This could be helpful since we no longer accept questions on air. Just add the contact info in the Website to Display field on our Show Information Form.

News Hook

After a brief introduction of the subject and guests in the show, you should ask your first question. This question should include a "news hook," that is, a reference connecting the scope or guests to something in the news. You only have a few seconds to grab the viewer's attention, so get to it right away. Also, make sure to include the subject of your show in your episode title, and include words that viewers are likely to search for. An episode about the Ukraine invasion should have "Ukraine" in the title. To stimulate out-of-the-box discussions, ask thought-provoking, hard-hitting questions. For example, "why would X union want to endorse you," is more interesting than "did X union endorse you." Ask yourself, if you are only asking soft-ball questions, are you actually "raising public awareness"?

Promotion Tip

Remind your guests that they can help promote the shows you do with them. Ask them to share the links we send them after the show, using their email, text messages and social media. The best result is when you promote them, and they promote you.

Questions, please contact hayley@thinktechhawaii.com.